Why we stopped building marketing websites with custom code

We used to build marketing websites with custom code.

We thought we were doing clients a favour — better Google rankings, cleaner performance, and honestly, faster for us to build and ship.

However, it came with a painful problem for the client.

Clients couldn't do anything on their own site without calling us. Change a phone number. Update an address. Fix a typo. Everything required a message, a wait, and a developer(us).

Here's the thing about basic marketing sites: they rarely need frequent updates. And when they do, the change itself takes less than a minute. Which means the time a client spends writing us a message is longer than the time it would take them just to do it themselves.

That dependency is frustrating. And for a marketing site, it's unnecessary.

The solution was rather straightforward:” make marketing websites easier to edit”.

So we changed our approach. We looked at our own clients and realised something obvious in hindsight: most businesses that need a marketing site don't need custom code. They need something that represents the business well, ranks on Google, and gives the team full control after launch. No developer required after handoff.

That's now the standard we build to. Clean, fast, built on a platform anyone on the team can update from day one. Because a marketing website should feel like yours, not like something you're borrowing from your developer.